Approaches to systematization of support measures aimed at involving products under a regional brand in the civil turnover

The article discusses government support measures aimed at promoting regional brands in Russia. The focus of this article is on the study of support measures in relation to such means of individualization as geographical indications and appellations of origin. The problem of systematization of measures to support regional brands in order to identify effective methods and tools that have an impact on ensuring sustainable economic growth and increasing the competitiveness of regional goods and services is considered. The advantages provided by the work under a regional brand to local manufacturers to promote products to territorial markets are highlighted. Based on the analysis of regional regulatory documents, proposals have been formulated for the executive authorities of the constituent entities of the Russian Federation on a set of measures to ensure conditions for stimulating the involvement of products under a regional brand in civil turnover. The study presents data from open sources. The information is updated as of October 2024. 

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