Trends in registration of regional brands by subjects of the Volga Federal District
Abstract
The analytical information on registered appellations of origin (AO) and geographical indications (GI) includes only quantitative indicators. These quantitative indicators allow for an analysis of the registration dynamics of AOs and GIs by the constituent entities of the Russian Federation. However, without additional information, it is difficult to analyze the level of development of the regional brands based solely on this data. The aims of the study are to analyze the trends in the registration of regional brands by the constituent entities of the Volga Federal District (VFD), as well as to develop a normalized coefficient – the regional brands coefficient. The article analyzes the trends in the registration of regional brands by the constituent entities of the VFD based on data from open sources. The international and Russian legislation concerning the registration of AOs and GIs is reviewed retrospectively. Data on the regional brands of the PFO constituent entities are systematized. The novelty of the article lies in the authors’ proposal to use a normalized coefficient – the regional brands coefficient for analyzing the development level of regional brands and for comparing the regions of the Russian Federation based on this indicator. The article provides an example of calculating this coefficient for the VFD regions for the period from January 1, 2023, to January 1, 2025. The applicability of the regional brands coefficient for comparing the level of activity of Russian regions in registering regional brands is demonstrated.
About the Authors
S. A. Smirnov
Federal Institute оf Industrial Property
Russian Federation
Russian Federation
Sergey A. Smirnov, head of the Privolzhsky Center
Saransk, Lodygina str., bld. 3
N. V. Smirnova
Federal Institute оf Industrial Property
Russian Federation
Russian Federation
Natalia V. Smirnova, state expert of intellectual property
Saransk, Lodygina str., bld. 3
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Review
For citations:
Smirnov S.A., Smirnova N.V. Trends in registration of regional brands by subjects of the Volga Federal District. Bulletin of Federal institute of industrial property. 2025;4(4):344–353. (In Russ.)
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